Business Economics and Modern Practice
| Tentative Syllabus | Summer 2018 | Page updated: 22 March 2018 |
| Faculty of Economics | EBA Program | Chulalongkorn University, Bangkok, Thailand |

Business Economics and Modern Practice (Course code: 2952261)
The official catalog description is this: "Introduction to business economics and modern practice; critical factors contributing to business success in the world today; analysis of various concepts, objectives, policies and strategies of firms under competitive environment and socio-cultural factors and technology undergoing rapid changes; modern and wide-ranging topics on business economics." There is a slight overlap with "2952461 Special Topics in Managerial Economics," "2952271 Financial Report and Analysis for Economists," and with "2952306 Industrial Organization." In our course, we focus on economic aspects of business strategy; competition analysis in global markets and, in particular, on large corporations in their post-entrepreneurial phase. The course uses a sophisticated, whole-of-enterprise business simulation in a competitive global production and consumption environment. Ethical decisionmaking and corporate social responsibility are important components of this simulation and of the course.

All times and deadlines listed in this syllabus are in Bangkok time.
Please have your Chulalongkorn student ID card with you at all times.

Class time: 9am-12pm
Class rooms
: Mon & Wed (Mahit Bldg Rm 710); Fri (Econ Bldg Rm 409/412)
Class size
: The class size is strictly limited to a maximum of 30 students (6 teams of 5 students each).
Office room/hours: Econ Bldg Rm 310/1.1 (Mon & Wed 4-5pm) | Email: ajarn [dot] jurgen [at] gmail [dot] com
Midterm: Mon 25 June 2018 (9am-12pm; computer lab 2) | Final: Thu 18 July 2018 (9am-12pm; computer lab 2)

Academic honesty, class attendance, and expected classroom behavior: Please refer to the relevant university policies. Academic dishonesty is not tolerated and results in expulsion from class, a failing grade for the entire course, and reporting to the university authorities. (Sadly, this has happened in the past. It is very embarrassing, painful, and costly to lose a year of study due to suspension.) This includes cheating, ghostwriting, plagiarism, or other forms of dishonesty on any assigned work. If you have enrolled in this class, you explicitly promise and agree not to engage in any form of academic misconduct whatsoever. You also explicitly promise and agree to report other students to your teacher and to the EBA Program Director if you know or suspect that a classmate is violating this agreement. Classroom behavior that permits unimpeded exchange of academically relevant ideas and views is expected. Unless required for class, turn off cell phones or other electronic devices and put them out of sight. Individual class attendance is mandatory, as is team meeting attendance. You cannot come late, you cannot leave early, and for the duration of class you must be 100% alert. I expect students' personal conduct to be courteous, professional, and business-like at all times.

Assessment:
Team-based (Up to 30%)
- Up to 10%: Based on the overall Company Performance Score of the Business Strategy Game (BSG) [Game course ID: Chula_2018].
- Up to 10%: Strategic Plan #1 (scoring is based on company performance relative to your plan).
- Up to 10%: Strategic Plan #2 (scoring is based on company performance relative to your plan).
- Minus points: All team members earn minus points when even one team member is late/abset for team meetings with Aj. Jurgen.

Individual-based (Up to 70%)
- Up to 10%: BSG Quiz #1 (on the BSG Player's Guide; open resources within BSG; 75 minutes; no retake opportunity).
- Up to 20%: Midterm exam: BSG Quiz #2 (on your company's financials; open resources within BSG; 150 minutes; no retake opportunity).
- Up to 20%: Final exam: BSG post-simulation comprehensive exam (open resources within BSG; 150 minutes; no retake opportunity).
- Up to 10%: BSG Peer Evaluation #1 (mid-game; strictly anonymous).
- Up to 10%: BSG Peer Evaluation #2 (post-game; strictly anonymous).
- [Copy of the Peer Evaluation Form here].
- Minus points: One percentage point is deducted from your grade each time that (1) you are late/absent from class when class starts, (2) are late/absent from class following a class break, and (3) leave class without permission.

Extra credit (2 assignments, each worth up tp five additional percentage points added to your earned course grade)
- Instructions [here]; Presentation Evaluation form [here]

Grading: 90%+ = A; 85%+ = B+; 80%+ = B; 75%+ = C+; 70%+ = C; 65%+ = D+; 60% = D; <60% = F.
[Grades are not rounded up, or down.] [Grades here]

Required materials:
The Business Strategy Game ( www.bsg-online.com ) [USD44.95 by debit/credit card only. BSG is a high-powered global business simulation.]

Readings and lecture notes: Study materials (pdf and ppt) are copyright-protected and available on password protected websites. As a courtesy to you, you may use them for study in this class, but you may not distribute any of the files to anybody else. You are expected to respect the authors' and publishers' work.


Tentative class schedule and syllabus: Check before each class period to see whether any needed materials have been posted.
User name/password
: The syllabus posted here is publicly viewable, of course, but readings, lecture notes, handouts, grades, and other materials are for the private use of class members only. Aj. Jurgen will make a usn/psw available on the first day of class, and in class only (not by email).

Week 1

Mon 4 June - Class meeting [9am - Mahit Bldg Rm 710]
Session 1:
- Course introduction, overview, and syllabus
- Introduction to the Business Strategy Game (BSG) [ppt] [pdf]
- Formation of 6 management teams [5 students per team]
- Register the management teams
- Registration codes [Industry 1]
Session 2:
- Watch BSG introduction video as a class (13 minutes)
- Q&A regarding the simulation and the course
- Teams watch other videos a/o read the 2018 BSG Player's Guide.

Tue 5 June - Assignments
Individual:
- Read & mark-up the 2018 BSG Player's Guide
Team:
- Discuss the 2018 BSG Player's Guide
- Teams work on Player's Guide/chapter 1 exercises [here]

Wed 6 June - Econ Building [9am - Computer lab 2]
Wed 6 June - Class meeting [10:30am - Mahit Bldg Rm 710]

Session 1 (9am - Computer lab 2):
- BSG Quiz 1 (on the BSG Player's Guide) [open resources within BSG; time limit: 75 minutes; no retake opportunity] [sample questions here]
Session 2 (10:30am - Mahit):
- Models of market structure [pdf]

Thu 7 June - Assignments
Individual
:
- [none]
Team:
- BSG Practice Round # 1 [Year 11] decision entries due by 10pm

Fri 8 June - Class meeting [9am - Mahit Bldg Rm 710]
Session 1:
- Models of price elasticity & price flexibility [pdf]
Session 2:
- Financial ratios & analysis [ppt] [pdf] [sample]
[Bring to class a printout of your company records for the Year 11 practice round so that you and your team can follow the computations for your company.]
- Teams work on financial analysis & decision entries

Sat 9 June - Assignments
Individual:
- [none]
Team:
- BSG Practice Round # 2 [Year 12] decision entries due by 10pm

Sun 10 June. BSG data reset by 10am. Do not enter BSG decisions for the actual simulation before Sun 10 June, 10am.

Week 2

Mon 11 June - Class meeting [9am - Mahit Bldg Rm 710]
Session 1
:
- Ch. 2: Charting a Company’s Long-Term Direction: Vision, Objectives, and Strategy
- Textbook [text]; lecture slides [ppt] [pdf]
Session 2:
- [continued]
- Teams work on end-of-chapter [questions] a/o decision entries


Tue 12 June - Assignments
Individual:
- [none]
Team:
- BSG Round # 1 [Year 11] decision entries due by 10pm
- Discuss and prepare responses to the many questions in textbook ch. 3, the ch. 3 lecture sides, and the ch. 3 end-of-chapter questions.

Wed 13 June - Team meetings [9am - Mahit Bldg Rm 710]
- Ch. 3: Evaluating a Company’s External Environment
- Textbook [text]; lecture slides [ppt] [pdf]; end-of-chapter [questions]
- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55


Sat 16 June - Assignments
Individual:
- For next class, read, outline, and memorize the key facts of Case #1
- Decide (for yourself) what price Beauregard should charge, and why
Team:
- BSG Round # 2 [Year 12] decision entries due by 10pm

Week 3

Mon 18 June - Class meeting [9am - Mahit Bldg Rm 710]
Session 1:
- Case #1 [pdf] [xls] [Students will be called on at random]
Session 2:
- Career Leader briefing
- Teams work on decision entries

Tue 19 June - Assignments
Individual:
- [none]
Team:
- BSG Round # 3 [Year 13] decision entries due by 10pm

Wed 20 June - Team meetings [9am - Mahit Bldg Rm 710]

- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55

Sat 23 June - Assignments
Individual:
- [none]
Team:
- BSG Round # 4 [Year 14] decision entries due by 10pm

Sun 24 June - Assignment
Individual:
- BSG Peer Evaluation #1 available online at 10am
- BSG Peer Evaluation #1 due by 10pm [If you do not complete your online evaluations of your peers by the stated deadline, then you cannot take the midterm exam and your grade will be zero.]
Team:
- [none]

Week 4

Mon 25 June - Midterm exam period [9am - Computer lab 2]
- Midterm exam: BSG Quiz #2 [heavy on company financials; online; open resources within BSG; time limit: 150 minutes; you must bring your most recent company printouts (from Round #4); no notes on print-outs permitted; bring nonprogrammable hand calculator & pencil] [sample questions here]

Tue 26 June - Assignments
Individual:
- [none]
Team:
- BSG Strategic Plan #1 for Years 15, 16, & 17 due by 10pm
- BSG Round # 5 [Year 15] decision entries due by 10pm
- Discuss and prepare responses to the many questions in textbook ch. 4, the ch. 4 lecture sides, and the ch. 4 end-of-chapter questions.

Wed 27 June - Team meetings [9am - Mahit Bldg Rm 710]
- Ch. 4: Evaluating a Company's Resources and Ability to Compete
- Textbook [text]; lecture slides [ppt] [pdf]
; end-of-chapter [questions]
- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55

Sat 30 June - Assignment
Individual:
- [none]
Team:
- BSG Round # 6 [Year 16] decision entries due by 10pm
- Discuss and prepare responses to the many questions in textbook ch. 5, the ch. 5 lecture sides, and the ch. 5 end-of-chapter questions.

Week 5

Mon 2 July - Team meetings [9am - Mahit Bldg Rm 710]
- Ch. 5: The Five Basic Competitive Strategy Options
- Textbook [text]; lecture slides [ppt] [pdf]; end-of-chapter [questions
]
- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55


Tue 3 July - Assignments
Individual:
- [none]
Team
:
- BSG Round # 7 [Year 17] decision entries due by 10pm

Wed 4 July - Team meetings [9am - Mahit Bldg Rm 710]
- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55


Fri 6 July - Assignments
Individual:
- [none]
Team
:
- Discuss and prepare responses to the many questions in textbook ch. 6, the ch. 6 lecture sides, and the ch. 6 end-of-chapter questions.

Sat 7 July - Assignments
Individual:
- [none]
Team
:
- BSG Strategic Plan #2 for Years 18, 19, & 20 due by 10pm
- BSG Round # 8 [Year 18] decision entries due by 10pm

Week 6

Mon 9 July - Team meetings [9am - Econ Bldg 412]
- Ch. 6: Supplementing the Chosen Competitive Strategy
- Textbook [text]; lecture slides [ppt] [pdf]; end-of-chapter [questions]
- Aj. Jurgen meets with the teams: Surprise questions & discussion.
- Remember the penalty rule when any one team member is late/absent.
- Team A: 9:00-9:25; Team B: 9:30-9:55; Team C: 10:00-10:25;
- Team D: 10:30-10:55; Team E: 11:00-11:25; Team F: 11:30-11:55
- Aj. Jurgen will assign the company cases for ch. 9 and ch. 12.

Tue 10 July - Assignments
Individual:
- Read, outline, and memorize the key facts of Case #2
Team:
- BSG Round # 9 [Year 19] decision entries due by 10pm

Wed 11 July - Class meeting [9am - Mahit Bldg Rm 710]
Session 1:
- Case #2 [pdf] [Students will be called on at random]
Session 2:
- CareerLeader de-briefing
- Teams work on decision entries

Thu 12 July - Assignments
Individual:
- [none]
Team:
- Teams prepare their ch. 9 case study presentations
- Some tips: How to present your chs 9 and 12 cases [ppt] [pdf]
- Copy of presentation assignment [here]
- Copy of presentation evaluation form [here]
- Team presentation files due to Aj. Jurgen by 10pm on the day prior to your presentation (no exceptions; no second chances; test your file on the classroom equipment). You may use any presentation software you wish but must send the instructor either a Microsoft PowerPoint or Apple/Mac Keynote version.


Sat 14 July - Assignments
Individual:
- [none]
Team:
- BSG Round # 10 [Year 20] decision entries due by 10pm
- The BSG simulation is now completed

Sun 15 July - Assignments
Individual:
- [none]
Team:
- Send ch. 9 case slides to Aj. Jurgen by 10pm

Week 7

Mon 16 July - Class meeting [9am - Econ Bldg 412]
Sessions 1 & 2 :
- Ch. 9: Strategy, Ethics, and Social Responsibility; textbook [text]; textbook slides [ ppt] [pdf]; end-of-chapter [questions]
- Teams A, B, C, D, E, and F each present their chapter 9 case studies (15 minutes minimum to 20 minutes maximum each; penalties apply)
- Teams to present are chosen in random order; two speakers to present are chosen at random as well
- Nonpresenting teams grade the performance of the presenting teams
- Team 1: 9:00-9:20; Team 2: 9:25-9:45; Team 3: 9:50-10:10; Team 4: 10:15-10:35; Team 5: 10:40-11:00; Team 6: 11:05-11:25

Tue 17 July - Assignments
Individual:
- [none]
Team:
- Teams prepare their ch. 12 case study presentations
- Send ch. 12 case slides to Aj. Jurgen by 10pm

Wed 18 July - Class meeting [9am - Mahit 710]
Sessions 1 & 2
:
- Ch. 12: Corporate Culture and Leadership; textbook [text]; textbook slides [ppt] [pdf]; end-of-chapter [questions]
- Teams A, B, C, D, E, and F each present their chapter 12 case study (15 minutes minimum to 20 minutes maximum each; penalties apply)
- Teams to present are chosen in random order; two speakers to present are chosen at random as well
- Nonpresenting teams grade the performance of the presenting teams
- Team 1: 9:00-9:20; Team 2: 9:25-9:45; Team 3: 9:50-10:10; Team 4: 10:15-10:35; Team 5: 10:40-11:00; Team 6: 11:05-11:25

Wed 18 July - Assignments
Individual:
- BSG Peer Evaluation #2 available online at 1pm
- BSG Peer Evaluation #2 due by 10pm [If you do not complete your online evaluations of your peers by the stated deadline, then you cannot take the final exam and your grade will be zero.]
Team:
- [none]


Thu 19 July - Final exam period [9am - Computer lab 2]
- BSG post-simulation comprehensive exam
[online; open resources within BSG; time limit: 150 minutes; bring nonprogrammable hand calculator and pencil].
- [Final exam instructions for students] [Sample questions].
- Student course evaluation [dates to be announced]: With your Chula usn/pws, log in to https://www.cas.chula.ac.th/cas and complete the course evaluation for Business Economics and Modern Practice (course code: 2952261).


Writing resources: The Economist Styleguide | Strunk & White's Elements of Style

(c) Stone Garden Economics